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Event | #1LOVE

Wednesday, December 31, 2014



Momina'aat Abayas along with Brands Just Pret hosted the #1Love event to mark the 1 year anniversary of their collaboration. It was an intimate but a lively affair. 


Mo’minaat is a family run Abaya brand which has all the ingredients of wisdom, love and creativity brought together by a Father-Mother-Daughter trio. 


Meet Huda Yaqub, the designer and creative talent behind Mo'minaat.


A glance or a photograph does not do enough justice to these abayas. You must touch and feel the abayas to know what luxurious materials and embellishments are used to create each abaya. The designs are tested out for a month or two to ensure that it drapes well, the fit and what other retail abaya stores forget, to check wear and tear.


Mo'minaat has a variety of designs and cuts in store, however one particular design that caught my eye was the Chaadar cut. Chaadar loosely translated means shawl. Chaadar abayas is quite unique to Mo'minaat with its origins in Pakistan. The cut is similar to a poncho but modestly covers you up. Ladies, if you are looking to make a fashion statement with your abayas, make sure to check out this Chaadar Abaya. Click here to get shopping.




Here is one of Huda's designs modeled by Hassah Hadi, owner of Brands Just Pret.
Brands Just Pret is a Boutique which represents a portfolio of more than a 100 Designers from Pakistan, India and some of the emerging local talents like Huda Yaqub of Mo'minaat. You will find a wide variety of Ethnic south asian attire, from a simple kurta to a bridal attire with gold embroidered motifs and crystal works.









Living in a cultural melting pot like UAE, you will always have someone who throws an Indian Themed wedding or a party. Go all out dressing yourself up in some transitional salwar kameez or anarkalis. Brands Just Pret is sure to have something that suits you. Check them out here.
Be sure to follow both Mo'minaat Abayas and Brands Just Pret on Instagram. 



Much Love! 

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